Growth Marketing &
Commercial Data Analytics
Bridging 10+ Years of SEA Growth Marketing with Advanced Analytics (SQL, Python, Power BI, M.Sc. SUSS)
Helping commercial teams and businesses scale across Southeast Asia by linking every ad dollar directly to unit economics ($LTV/CAC$), automating analytics reporting pipelines, and designing high-ROAS user acquisition funnels.
Tracy Nguyen
Growth & Analytics Lead • M.Sc. SUSS
Core Value Proposition
Strategic Growth Grounded in Commercial Rigor
Combining executive commercial strategy with hands-on statistical modeling and automated business intelligence.
1. Commercial Rigor & Revenue
Connecting ad spend and campaign leads directly to top-line revenue, run-rate tracking, unit economics ($LTV / CAC$), and P&L targets.
2. Full-Funnel Lifecycle
Full ownership from initial ad click to lead capture, MQL scoring, CRM nurture workflows, customer conversion, and retention cohorts.
3. Data-First Analytics
Supported by M.Sc. Data Analytics (SUSS). Skilled in SQL, Python, Power BI, DAX, panel data modeling, and statistical forecasting.
4. Lean AI & Automation
Operating fast under tight budgets by automating reporting pipelines, building live alert triggers, and leveraging AI tools for ad iteration.
Key Offerings
Core Products & Solutions
Specialized growth execution and automated analytics tailored to SEA enterprise and scale-up commercial teams.
Growth Performance Marketing
End-to-end user acquisition, ad expenditure optimization, and audience funnel strategy designed for maximum CPL reduction and scalable ROAS.
- Multi-Channel Paid Acquisition: Meta (FB/IG), Google Ads, TikTok Ads, LinkedIn Ads, and Zalo targeting.
- Creative-First Testing Frameworks: Rapid A/B testing of angles and copy variations (proven to lower CPL by up to 68%).
- Lead Quality & Segment Tuning: Audience profiling by life-stage, business size, and regional behavior in SG, VN, MY, ID.
- Mobile App Acquisition: Mobile install tracking via AppsFlyer, CPI optimization, and post-install activation.
Automated Analytics & Reporting
Custom data architecture and BI dashboarding that eliminates spreadsheet chaos, automates CRM workflows, and provides real-time revenue visibility.
- Live BI Dashboard Development: Power BI (DAX), GA4, SQL ETL, and Google Tag Manager custom tracking.
- CRM & Lead Scoring Workflows: HubSpot automation for MQL scoring, instant hot lead alerts, and automated follow-ups.
- Commercial Revenue Modeling: Cohort retention modeling, revenue run-rate forecasting, and category share validation.
- Regional Multi-Market Rollouts: Standardized reporting templates across multi-country APAC sales teams.
Proven Track Record
Featured Regional Case Studies
Real metrics and growth strategies executed across Singapore, Vietnam, Malaysia, and Indonesia.
Premium Aesthetic Clinic
Free Trial & Appointment Acquisition
High CPLs and low appointment turn-ups when attempting to drive free trial bookings to enrich data pool.
- Lifestyle-focused ad angles & personalized creative testing.
- Landing page optimization for credibility & instant conversion.
- Automated SMS/WhatsApp appointment reminders.
Singapore & Indonesia Neobank
Lead Funnel & Quality Audit
Heavy ad spend with low ROI due to high volume of unqualified or inactive SME leads in sales pipeline.
- Audited full funnel across ad platforms, pages, and CRM.
- Audience segmentation by business size & regional industry.
- HubSpot workflows to score and automatically nurture leads.
Regional Insurance Brand
Financial Consultation Lead Gen
Poor lead quality and high drop-off rate in the acquisition funnel for financial advisory appointments.
- Life-stage targeted creatives (young family, working adult).
- A/B tested benefit-driven copy vs incentive lead magnets.
- Instant CRM tagging & automated alerts for high-value hot leads.
Formula Milk Brand (Vietnam)
Pregnant Moms Sampling Funnel
Rising CPLs and limited access to verified online parenting data to acquire expectant mothers.
- Interest signals, lookalikes & 1st party parenting platform data.
- Trimester-specific creative variations for relevance.
- Mobile-friendly sampling page & community partnerships.
Regional Preschool Chain
Branch Enrollment Funnel
High CPL, low appointment conversion, and poor lead quality failing to drive actual school enrollments.
- Hyper-local targeting by branch radius & parent interests.
- A/B tested curriculum, parent testimonials & virtual tours.
- Lead filtering (child's age/location) + real-time performance dash.
Calculate your spend efficiency & time savings
Generic ad targeting inflates acquisition costs, while manual Excel reporting drains valuable analytical bandwidth. Adjust the parameters to see your projected savings.
Let's Discuss Growth Opportunities
Ready to scale user acquisition or build automated analytics pipelines? Reach out directly.
Message Received!
Thank you. Tracy will review your business requirements and reply within 24 hours.